Adobe Illustrator
This project’s goal is to create a brand identity with the purpose of advertising and reaching people through my company’s design. This first part was creating a logo for a company. I made this with a feeling of nostalgia and vintage to fit my target audience. Although I enjoy creating new brand identities and logos, those projects are the ones I always have the most sketches. After those sketches, I always go digital and make a color palette. Which typically inspires my decisions after that.
